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Usually front LED flash was for mid-range devices since Xperia C5 Ultra. If Sony won't touch the topic of notches. Then give us a front face flash for flagships too.
I strongly felt the Xperia 10 Plus was suppose to have one, to follow succession of the Xperia XA2 Ultra... But no...
The competition is fiercer and y'all need to throw in everything and the kitchen sink.
I think it has to be more than that.
This generation Sony have JUST started going their own way, however it needs more strides in that direction and does not need to copy others.
My suggestions would be for a movable flash on the rear, that is so one can use the floash to bounce off walls etc, how professional photographers do it, or even have two flashes one normal and one a FLASH RING for potraits etc.
Sony should never copy, but instead continue to move in a new direction, in order to bring strategic creativity in a vastly-becoming stagnant market.