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WHEN SHOWING FILMS [LIVE OR RECORDED] THE SOUND HAS TO BE TURNED UP HIGH! THEN WHEN THE ADS COME ON IT IS DEAFENING. THE SOUND IS OK FOR STRAIGHT TV TRANSMISSIONS ITS VERY ANNOYING ESPECIALY ON SUCH AN EXPENSIVE TV THAT I RESEARCHED A GREAT DEAL BEFORE BUYING.DOES SONY KNOW??
Hi
I wanted to help but I'm a bit confused because in the beginning you said " WHEN SHOWING FILMS [LIVE OR RECORDED] " and then later you said " THE SOUND IS OK FOR STRAIGHT TV TRANSMISSIONS "
Which source are you using? And what's the difference between live films, and straight TV transmission (which I take to be live TV)?
In any case, try updating the TV: https://www.sony.co.uk/electronics/support/lcd-tvs-android-xe93xx_x93xxe_xe94xx_x94xxe-series/kd-55x...
Win_88